I subscribe to the RSS feed of The Business of Fashion, after a friend of mine in Fashion Design school recommended it. One of the things that I enjoy about this site is learning exactly that the business of the fashion industry. I am always looking to sharpen my skills, and to learn new things to stay ahead of the curb. Online trends in any industry is something of interest to me, as I like to take notice of which brands are keeping up with the technology and which are being left being by technology. As well as observing, how it affects their brand positioning, their consumer loyalty and overall brand perception. The article is titled “Where the Wealthy Shop Online“, the image below as taken from the article as well, showing an estimate of traffic trends, on online shopping sites. Do you shop online? Where do you shop and why?