Sarah has spent years in the fashion industry in New York City. She’s worked with such notable brands as Gucci, Club Monaco and Yigal Azrouel. Her appreciation for luxury goods was sparked and has developed an extremely successful brand of her own luxury goods: 442 McAdam. They can be seen on the shoulders of some of Hollywood’s hottest like: Katy Perry, Leighton Meester and Taylor Swift. With Christmas just around the corner, this is a must-add to your wish list!

Name: Sarah Shell

Passion:  Science, Fashion, Dogs and Family

9 to 5: Founder/Designer at 442 McAdam

Shameless plug: It’s Fall – you need an amazing bag to match your boots!  Shop 442 McAdam’s new Fall collection.  Holiday sale on until January 1, 2012.

Favourite heel:  My new Dolce Vita grey leather bootie wedges from Heel Boy.

Home is… at 442 McAdam Avenue – Where I’m always welcome, where I sit with my grandmother at night hearing stories of her childhood and where I wake up to my grandfather waiting to make me his famous eggs.

I overcome a ¨broken heel¨ by…. laughing and carrying on.  Nobody’s perfect and nobody wants to hang out with someone who is.  Imperfections are character and imperfect moments are memories.

I confess I am… addicted to Cheerios.  And cookies.  And Drake.  (okay, and Michael Buble)

If I had one wish… I would give it to my grandmother.  She deserves a wish more than anyone I know.

Beauty is… how you stand and how you speak.

I absolutely love… floral patterns and sundresses, vintage furniture, the sound of music on a record player and sipping scotch with my brothers after a long week.

My role model is… My friends – They are hardworking and intelligent individuals, each successful in their own chosen path.  And most importantly, they have their priorities in order.

I want to be remembered for… being authentic to who I am and passionate about the people and the things in which I am interested.

You make a difference by… listening

Last words… I am a very nostalgic person. My life is the product of constant change and movement, which is why I hold on to heritage, moments and experiences more intensely then most. These moments and images and details go on to inspire my creative process.  I take great leaps of faith if my heart tells me to… sometimes for better, sometimes not, but I do not regret a single choice I’ve made.  I’m on an interesting path, I’m very proud and lucky to have accomplished and experienced what I have to date and am very excited for what is to follow.